From Model to Jewelry Designer

In today’s marketplace it seems everybody and their brother has a jewelry line. Makes sense, I guess, as people like jewelry, it’s small and easy to ship, you can inventory the pieces forever, and you can have a decent markup in price. However, the competition seems intense. Competition didn’t seem to bother Lana Fertelmeister, though, when she came out with Lana Jewelry in 2003. She designs the jewelry and sells to such high brow places as Neiman Marcus, Saks, Borsheims, to name a few. She’s a former model, and has managed to get her product in the hands of celebrities and on several television shows. Her sales this year are projected to be $6 million.